Nielsen Stadium

WELCOME

Clock
QI Media Value

Benchmarking the exposure and value derived from sponsorship assets across the sporting landscape

Summit
Sportscape

The benchmark of national sports fandom & engagement amongst consumers

DNA
Fan DNA

A concise segmentation framework that groups fans based on their behavioural response to sponsorship

Heart
N-Score

Analysing sports fans perceptions towards key intangible brand traits of sports, leagues, events & teams